Page 66 - cover smart organization

2. SYSTEM
System À√◊Õ √–∫∫ ´÷Ëß∑“ß‚≈°¢Õß°“√∫√‘À“√
‡¢“¬÷¥À≈—°«à“ ‡ ’ˬߡ“°‰¥â¡“° ‡ ’ˬßπâÕ¬‰¥âπâÕ¬ À√◊Õ

high risk, high return ·µà∂Ⓡªìπ√“™°“√ À√◊ÕÕ¬à“߉∑¬Ê
‡√“¬÷¥À≈—°«à“ Õ¬à“‡ ’ˬߥ’°«à“ π—°∫√‘À“√§«“¡‡ ’ˬß∑à“π

‰¡à‰¥â查լà“ßπ—Èππ– ∑à“π∫Õ°«à“„Àâ√Ÿâ®—°∫√‘À“√§«“¡
| °“√∫√‘À“√Õߧå°√·π«„À¡à ‡ ’ˬ߄À⇪ìπ ™.°ÁµâÕß°“√∫√‘À“√§«“¡‡ ’ˬ߉¥â ‡√◊ËÕßπ’ȇ√’¬°

Risk management ´÷Ëß∑à“πµâÕßæ‘®“√≥“«à“√–∫∫ß“π

·≈–‚§√ß°“√∑’Ë∑”Õ¬Ÿà‡ªìπ‡™àπ‰√°àÕπ

64 3. STRATEGY

Strategy À√◊Õ ¬ÿ∑∏»“ µ√å„π°“√∑”ß“π ∂â“
‡ªìπ√–∫∫∑ÿππ‘¬¡°Á®–ÕÕ°·π« competitive §◊Õ‡¢“®–

‡πâπ∑’Ë°“√·¢àߢ—π°—π‡ªìπºŸâπ” §◊Õ‡ªìπ Strategic management
§ÿ≥®–√Ÿâ ÷°Õ¬“°æ—≤π“Õߧå°√„À⇢⡷¢Áߢ÷Èπ¡“∑—π∑’
∑’˧ÿ≥‡ÀÁπ§Ÿà·¢àß ¡¡ÿµ‘‡©¬Ê π–§√—∫ «à“¡’æπ—°ß“π√–¥—∫

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