Page 65 - cover smart organization

1. STRUCTURE
‡√◊ËÕß·√° §◊Õ Structure À√◊Õ ‚§√ß √â“ß ∂Ⓡªìπ
·∫∫ Global Capitalism À√◊Õ∑ÿππ‘¬¡π’˧◊Õ „§√„À≠à

„§√Õ¬Ÿà ‡√’¬°«à“ Economy of Scale π’˧◊Õ ‘Ëß∑’Ëπ“¬∑ÿπ∑” 63
§◊Õ∑”„Àâ„À≠à ÿ¥·≈â« unit cost ¡—π∂Ÿ°≈ß ‡√’¬°«à“‡©≈’ˬ

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µâÕßÕ¬Ÿà∑’Ë ˆı % ¢Õß∑ÿ°«—π∂÷ß®–Õ¬Ÿà‰¥â ∂⓵˔°«à“π—Èπ®–
¢“¥∑ÿπ ·≈â«Õ’°·∫∫ §◊Õ ∑ÿππ‘¬¡µ–«—πÕÕ° ‡√’¬°«à“·∫∫

Economy of Scope §◊Õ‡≈◊Õ°∑”‡©æ“–∫“߇√◊ËÕß∑’Ë∂π—¥ | Smart Management to Smart Organization
À√◊Õ‡°àß ‡ªìπµâπ«à“‡¡◊Õ߉∑¬‡ªìπ»Ÿπ¬åº≈‘µÕ“À“√ °Á‡≈◊Õ°

∑”„À⇪ìπ‡≈‘»§◊Õ查ßà“¬Ê «à“‚ø°— ‰ª„π area ∑’˧ÿ≥‡°àß
·µà Ÿµ√·∫∫‡æ’¬ßæÕ ∫Õ°«à“‰¡àµâÕß„À≠à ÿ¥À√Õ° ·≈â«°Á
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¿“…“Õ—ß°ƒ…‡√’¬°«à“ Economy of Synergy §◊Õ‡ √‘¡æ≈—ß°—π
´÷ËßÕ—ππ’È ™.∑”°—πÕ¬Ÿà·≈â« ¡’¿“§’‡§√◊Õ¢à“¬µ—È߇¬Õ–·≈â«

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